Influencers have emerged as a modern iteration of travel agents, guiding audiences towards their next destination and shaping their travel experiences. The digital age has seen a surge in the influence of social media on travel decisions, with TikTok’s “travel” hashtag amassing over 185 billion views and Instagram’s equivalent reaching 700 million posts. This trend is particularly pronounced among younger audiences, with approximately 40% of users aged 18-24 turning to platforms like TikTok and Instagram for travel inspiration, even before consulting traditional search engines like Google.

While the abundance of travel content on these platforms serves as a rich source of inspiration, there’s a notable gap in the infrastructure needed to translate this inspiration into actionable travel plans. Influencers, despite their significant impact on travel decisions, often lack straightforward mechanisms to monetize their influence. Similarly, followers seeking to emulate the experiences of their favorite influencers encounter difficulties in finding the necessary details to do so. The tools available to traditional travel agents, designed for direct, one-on-one transactions, do not cater to the one-to-many interactions that define the relationship between content creators and their communities.

Recognizing this gap, a new wave of startups is stepping in to bridge the divide, developing tools specifically aimed at enabling content creators to monetize their influence effectively. Hospitality brands are taking note. One such brand is Arlo Hotels, a lifestyle hotel brand known for its properties in New York, Miami, Chicago, and an upcoming location in Washington D.C. The company has launched If You Arlo (IYA) app, a loyalty program that seeks to introduce a new era of travel, where traditional travel agents are replaced by a network of social media influencers, friends, family, and content creators. These social media agents drive bookings while earning various perks, including credits, status, and surprise rewards at Arlo Hotels.

The initiative is based on the understanding that social media significantly influences travelers’ decisions, with 83% of millennials more likely to book a hotel after seeing images from someone they follow on social media. Arlo Hotels aims to capitalize on this trend by rewarding those who influence their guests’ decision-making process through the IYA app. This program allows influencers to share exclusive discounts and insider tips with their followers, fostering a community-driven approach to hospitality.

According to Jimmy Suh, Chief Commercial Officer at Arlo Hotels, the new app provides influencers with the infrastructure to monetize their passion for travel and Arlo Hotels. The app aims to bridge the distribution gap faced by independent lifestyle hotels compared to larger chains, offering a more personalized and authentic insight into the unique stay experiences these hotels provide.

The IYA app is available for download from the Apple App Store, with a Google Play version expected later. Interested individuals can join the waitlist to become a social media agent for Arlo Hotels. Once approved, agents can share their unique IYA code to accrue points towards future savings and rewards at any Arlo hotel location.

This innovative approach by Arlo Hotels not only empowers influencers but also addresses the challenges faced by independent hotels in competing with larger chains. By leveraging the power of social media, Arlo Hotels is seeking to pioneer a new distribution channel that, according to the company, promises a more relevant and engaging way for consumers to discover and book their next hotel stay.

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Developed in collaboration with Kipsu, a provider of real-time engagement solutions, this digital messaging capability will reportedly be accessible through various channels including the Hilton Honors app, SMS, and WhatsApp, facilitating a two-way, immediate dialogue for inquiries, requests, and more.

The decision to expand this digital service aligns with Hilton’s track record of leveraging technology to streamline the travel experience, from the moment of booking to the final bill. Chris Silcock, president of Global Brands and Commercial Services at Hilton, highlighted in a press statement the increasing preference of travelers to interact with hotel staff via mobile devices. This expansion is a strategic move to meet guests’ evolving needs, ensuring a consistent and enhanced experience across all Hilton properties.

The integration of mobile messaging at Hilton properties marks a significant shift in how travelers communicate with their accommodations. Since the introduction of mobile messaging at the first Hilton property in 2013, there has been a notable increase in guest engagement, with over 40% of guests responding to welcome messages. In 2023, the platform facilitated over 10.5 million conversations through nearly 70 million messages across 3,618 Hilton properties. This level of interaction has had a positive impact on guest satisfaction, with 70% of users reporting an improved stay experience.

This digital expansion is part of Hilton’s broader strategy to integrate personal devices with on-property technology, responding to the expectations of 80% of global travelers, as reported in Hilton’s 2024 Trends Report. The mobile messaging service joins a suite of digital innovations by Hilton, including the Hilton Honors Digital Key, which saw over 12.3 million downloads last year, and the Connected Room Experience, which benefited more than 17 million guests in over 135,000 tech-enabled rooms in 2023.

Hilton’s initiative to expand its mobile messaging capabilities is another step in the brand’s strategy of adopting technology. Earlier this month, the company launched a new technology-enabled global program, Hilton for Business, aimed at simplifying travel management for small- and medium-sized businesses. The program offers a comprehensive set of tools designed to enhance the business travel booking and management experience, while also providing Hilton Honors benefits to business customers and their employees worldwide.

As reported here, Hilton announced plans in October to roll out two new digital innovations aimed at enhancing the travel experience for small- and medium-sized businesses, with both initiatives set to launch early this year. The first initiative was Hilton for Business. The second initiative involves the expansion of Hilton’s events booking capabilities to support the growing demand for in-person gatherings. Customers will be able to book meeting packages for up to 35 attendees, including guest rooms and meeting or event spaces

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The launch of Hilton for Business comes in response to a growing demand for such services. According to Hilton’s data, 75% of small- and medium-sized business customers handle their own business trip bookings and manage their travel in-house, without outsourcing. Furthermore, Hilton’s 2024 Trends Report highlighted that 80% of global travelers believe it is important to be able to book their entire trip online.

Chris Silcock, president of Global Brands and Commercial Services at Hilton, stated that the company continually strives to innovate and provide a superior hotel experience for every stay occasion. This includes small- and medium-sized business customers who require a travel platform that meets their unique needs and reduces friction points, from booking to billing.

The Hilton for Business program offers several benefits to small- and medium-sized businesses. These include portfolio-wide discounts, with businesses that join the program gaining access to discounted rates across Hilton’s global portfolio of nearly 7,400 properties both on the website and on the Hilton Honors app.

Additionally, the program offers travel rewards for small businesses and their employees. Companies that enroll in Hilton for Business will receive 7,500 Hilton Honors Bonus Points after any program member completes their first hotel stay. After every 10 nights stayed by a program member, the company receives 5,000 Hilton Honors Bonus Points. These Bonus Points are housed within the business’ company account and can be used to distribute to themselves and/or any member of their Hilton for Business program. Individual travelers, including both owners and employees, will continue to earn their personal Hilton Honors Points and benefits each time they stay.

Hilton for Business also offers rapid onboarding. Small- and medium-sized business owners or travel administrators can register themselves and their companies, through their own Hilton Honors account, to gain access to a comprehensive, self-service travel booking and management system. Once registered, the customer and their employees gain access to the booking website and other benefits. Individual travelers can also create separate personal and business travel profiles within their own Hilton Honors account, enabling seamless differentiation and management between the two profiles.

The program also aims to provide seamless program management. Business owners have full control and can delegate program management to any number of administrators. Adding employees is straightforward – the more employees included in the program, the more benefits the company earns. Businesses can track their upcoming spend, review historical spend, and understand the benefits accumulating as they travel.

As reported here, Hilton announced plans in October to roll out two new digital innovations aimed at enhancing the travel experience for small- and medium-sized businesses, with both initiatives set to launch early this year. The first initiative was Hilton for Business. The second initiative involves the expansion of Hilton’s events booking capabilities to support the growing demand for in-person gatherings. Customers will be able to book meeting packages for up to 35 attendees, including guest rooms and meeting or event spaces, directly on Events.Hilton.com. This feature is particularly beneficial for small and medium-sized businesses that need to plan small in-person meetings and events quickly without staff or third-party support.

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RENAI By Renaissance is powered by both human expertise and artificial intelligence. Renaissance Navigators have trained RENAI By Renaissance with their top local picks, which are designated by a compass emoji. The service also uses ChatGPT and open-source outlets to provide a curated directory of recommendations, which are vetted by human Navigators.

Currently, guests can test out RENAI By Renaissance at The Lindy Renaissance Charleston Hotel, Renaissance Dallas at Plano Legacy West Hotel, and Renaissance Nashville Downtown. The service is accessed by scanning a QR code, which connects guests to RENAI By Renaissance via text message or WhatsApp.

After the pilot period, Renaissance Hotels reportedly plans to expand the service to over 20 properties globally by March 2024. Future enhancements to the service may include additional communication platforms and curated recommendations from local tastemakers.

Radisson has long been at the forefront of technology innovation. Last year, for example, the hotel group advanced its digital transformation with the expansion of its Book It Easy online booking platform for meetings and events. The platform, developed in partnership with EY, allows event organizers to check real-time availability of meeting spaces, view rooms through 360-degree view technology, and receive instant confirmation of their booking. The Book It Easy platform includes tailored solutions for any event or meeting, including hybrid solutions. The group also offers a 100% Carbon Neutral Meetings offering, which offsets the carbon footprint of every meeting and event at no cost to organizers.

Radisson Hotel Group also recently revamped its loyalty program, Radisson Rewards, to provide personalized benefits to its members. The program has been streamlined to three tiers and includes a dynamic redemption model that allows members to book any room type in any hotel.

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The first initiative, Hilton for Business, is a multi-faceted program currently being tested with select customers. It features a new booking website specifically designed for small- and medium-sized businesses and offers a range of targeted benefits. These include portfolio-wide discounts, loyalty benefits, rapid onboarding, and program management. Businesses that join Hilton for Business will gain access to a discounted rate across Hilton’s global portfolio of over 7,000 properties. They will also earn Hilton Honors Bonus Points for program registration and travel milestones.

The second initiative involves the expansion of Hilton’s events booking capabilities to support the growing demand for in-person gatherings. Customers will be able to book meeting packages for up to 35 attendees, including guest rooms and meeting or event spaces, directly on Events.Hilton.com. This feature is particularly beneficial for small and medium-sized businesses that need to plan small in-person meetings and events quickly without staff or third-party support.

Chris Silcock, executive vice president and chief commercial officer at Hilton, noted that despite the global pandemic’s impact on travel, small- and medium-sized business travelers remained active. He said, “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most — simple booking and travel management tools and recognition and rewards for their loyalty.”

These initiatives follow a year of innovations aimed at addressing the needs of today’s small- and medium-sized business traveler. This includes the launch of two new brands, Spark by Hilton and Project H3 by Hilton.

Among its recent technology-enabled initivatives, the company last month announced plans to install at least six electric vehicle (EV) chargers at 2,000 of its North American hotel properties, purchasing the devices from Tesla. Once the installation is complete, Hilton will own more EV chargers than any other US-based hotel group. The move is aimed at alleviating ‘range anxiety’ for travelers, according to Hilton’s chief brand officer, Matt Schuyler.

The chargers will be Tesla Universal Wall Connectors, designed to charge any North American electric vehicle, not just Tesla models. Hilton has been installing EV chargers since 2015, but these have only been compatible with specific vehicle models. The new chargers will be installed starting next year, with locations yet to be determined.

Earlier this month, Hilton reported its third quarter results for 2023, revealing a net income of $379 million and an adjusted EBITDA of $834 million. The company also reported a system-wide comparable RevPAR increase of 6.8 percent compared to the same period in 2022, and an 11.4 percent increase compared to the same period in 2019, both on a currency neutral basis.

The company added 15,700 rooms to its system in the third quarter, resulting in 14,300 net additional rooms during the period. Hilton also expanded its brand portfolio of open hotels, with the openings of the first Spark by Hilton and the first Tempo by Hilton during the third quarter.

Looking ahead, Hilton expects full year 2023 system-wide RevPAR to increase between 12.0 percent and 12.5 percent on a comparable and currency neutral basis compared to 2022. The company projects full year net income to be between $1,375 million and $1,389 million, and full year adjusted EBITDA to be between $3,025 million and $3,045 million. Hilton also projects full year 2023 capital return to be between $2.4 billion and $2.6 billion.

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The facial recognition software works by capturing the facial images of guests as they approach designated entry points. The images are then matched against a database of pre-registered guests, verifying their identity within seconds. This process is designed to minimize wait times and provide a high level of security for all visitors.

Despite the potential benefits, the introduction of facial recognition technology at Universal Orlando Resort has sparked controversy among fans. Some are concerned about the ethical implications of such technology, particularly in relation to personal privacy. These concerns are not unfounded, as Walt Disney World Resort previously trialed facial recognition scanners in 2021, only to remove them following negative feedback from theme park ticket holders.

In addition to Universal Orlando Resort, the new facial recognition technology is also set to be implemented at Epic Universe, Universal’s new theme park scheduled to open in Orlando, Florida in mid-2025. The technology will be used to moderate or customize guest experiences based on paired biometric ID credentials. Data collected by the system will be erased when the guest leaves the park.

Universal has patented a system for capturing a guest’s photo on entry and using face scanners across the park. Diagrams included in the patent show potential activations and operational flow charts for attaching face images that are registered in databases to specific areas in the park.

The new park, which is being touted as the company’s most technologically advanced, will feature four themed lands centered around a landscaped hub. Advanced robotics and drone tech will be used to showcase what Mark Woodbury, CEO of Universal Epic Destinations & Experiences, describes as “powerful, trip-driving intellectual property.”

Rumors suggest that the central hub area may be free, with only the themed lands requiring ticketed entry. Facial recognition scanners could potentially be used to manage access to these areas. Diagrams in a recent permit filing also suggest the placement of overhead sensors in the park, which could also be used for access control.

While the use of facial recognition technology in theme parks could potentially streamline operations and enhance guest experiences, it also raises important questions about personal privacy and data security. As Universal Orlando Resort and Epic Universe move forward with their plans, it will be interesting to see how these issues are addressed – and also to what extent, if any, the new technology will be implemented across their hotel properties.

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As a full-service hospitality management company, BRH provides expertise in all disciplines of hotel and resort operations. Launched in 1943, the company currently operates 22 hotels and resorts and 45-plus restaurants & bars within the United States.

BRH has taken a relatively aggressive stance to hotel technology, integrating next-generation solutions from more than a dozen solution providers into its strategy. The new matrix includes multiple platforms such as guest data, social media management, guest messaging communication, revenue management, CRS, customer relationship management, market data, parity management, payroll, and HR systems. According to the company, AI has been applied to each of these areas to enhance their respective processes. For instance, AI can analyze guest preferences and behaviors to automate and personalize marketing campaigns. It can also optimize rate management by analyzing large datasets, predicting market demand, and adjusting pricing strategies in real time to maximize revenue.

The matrix, dubbed “Power BI,” is comprised of a stack of solutions from a diversity of leading technology providers and connects to multiple data sources, allowing users to aggregate, analyze, visualize, and share insights through interactive dashboards and reports. Solutions providers include a customer relationship management solution from Amadeus, a property management solution (PMS) from Agilysys, a parity management solution from OTA Insight, a revenue management solution from Duetto and a guest data platform from Revinaterobust data visualization, It also  includes business analytics tool developed by Microsoft.

“AI and business intelligence are major data and analytics initiatives for Brittain, and we have integrated AI into its strategy,” explains Christy Jernigan, the company’s chief development officer. “The business intelligence component allows us to understand and interpret our data across all channels for ongoing analysis and simplified reporting back to our owners. For the new systems we’ve added, the integration of AI, machine learning or business intelligence not only automates tasks but also offers predictive insights, optimization suggestions and enhanced user experiences.”

BRH is applying its business intelligence capabilities to provide multiple benefits to the hotels it operates. The platform can integrate with a hotel’s PMS to provide insights into guest demographics, preferences, and behaviors. It can also analyze operational data to uncover inefficiencies in housekeeping, maintenance, or F&B operations. According to the company, these tools can lead to notable improvements in operations, which in turn can increase values for shareholders.

BRH’s project and facility management includes Capex projects, budgeting and planning, lifecycle renovations, and annual preventative maintenance programs. The company also offers dedicated analytics support to property operations and a business intelligence central reporting platform.

In terms of guest experience management, BRH conducts secret shops, inspections, and routine property visits from the corporate team. The company also uses technology solutions to maximize operational and technical efficiencies and enhance guest service.

BRH’s food and beverage management includes concept and brand identity creation, digital asset management, POS/seating software consultation, implementation, and installment, purchase analyzation, menu costing and inventory controls, industry regulations compliance, training programs and certifications, and full sales and marketing plans customized to the restaurant and for the needs of the specific outlet.

The company also offers owner relations management, which includes transparent reporting and communication with clients, a team of homeowner representatives dedicated to homeowner relations, on-premise/off-premise rental management experts, sales-driven business development managers focused on the acquisition of additional units, homeowner online portal with property management system integration, online homeowner accounting and statement management, and HOA board expertise and HOA management partnerships.

Finally, BRH’s IT management capabilities include systems analysis and procurement, database segmentation, POS and PMS management, IP safeguards & data governance, network and cyber security, cloud integration and migration, IT project & vendor management, IT budgeting and cost control, and business intelligence and analytics.

“This platform represents a cutting-edge approach to working with the newest technologies available,” said Jernigan “These tools produce meaningful improvements to operations, which in turn lead to increased values for our shareholders.”

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The IHG One Rewards app is distinguished by its intuitive design and innovative features. These include Travel Wishlists, Wi-Fi Auto Connect, real-time room charges, room details and customization, a seamless loyalty benefits experience, an updated Wallet, and availability in 20 languages across six global and Greater China-focused app stores. The app has been well-received by users, earning high ratings on both the Apple and Android stores.

The app is part of IHG’s broader commitment to leveraging technology to redefine hospitality. According to Jolie Fleming, Senior Vice President, Guest Products and Platforms at IHG Hotels & Resorts, the company has been continuously rolling out new features to offer greater customization and increased guest engagement. The app’s success, as evidenced by its adoption rate and positive user feedback, has solidified IHG’s position as a global leader in hospitality technology.

In addition to its innovative features, the IHG One Rewards mobile app offers members a Best Price Guarantee with no hidden fees, the ability to track room availability in their favorite hotels, and guest service support. Top tier Diamond Elite members also enjoy priority access to Dedicated Diamond Support through the app.

IHG’s commitment to digital innovation extends beyond its mobile app. The company has invested over $300 million in recent years in its technology platforms, including its guest reservation system, the new mobile app, the all-new IHG.com, brand.com websites for five brands, and cloud-based data analytic capabilities. These investments have resulted in a significant increase in revenue driven by its mobile app in North America and Europe compared to pre-crisis levels.

IHG is also testing a new pricing and booking process called attribute-based booking, which allows guests to select rooms based on their attributes, such as extra floor space or a great view. This process aims to upsell guests and is expected to be expanded across more brands this year. The company is also encouraging more guests to use chat-based customer interaction, with 20 percent of customer contacts going through digital channels by the end of 2022, compared to just 4 percent at the start.

Earlier this month, IHG launched a reimagined digital booking experience that offers greater personalization for guests. This new platform, powered by next-gen cloud solutions, allows guests to select individual room attributes and personalize their stays with in-room welcome amenities, food and beverage credits, pre-paid parking, and use their IHG One Rewards elite-qualifying bonus points. The new booking channel currently covers more than 5,000 IHG Hotels & Resorts, with over 100 expected to have stay enhancements available to book by the end of the year.

IHG’s technological advancements are not only benefiting guests but also hoteliers. On average, when a guest purchases an attribute for their stay, hotels see additional revenue of $22 per night for that booking, with Luxury & Lifestyle brands reporting up to $41 of additional per night revenue for upsell bookings.

In June, IHG launched AirPlay in hotel rooms in collaboration with Apple, giving guests the ability to seamlessly and securely share content from their iPhone or iPad to their guest room TV. AirPlay is currently being rolled out in select IHG hotels globally. The company also introduced a new mobile product feature called IHG Wi-Fi Auto Connect. The feature, available exclusively in the IHG One Rewards mobile app for iOS and Android users, offers a seamless and effortless Wi-Fi connection for IHG One Rewards loyalty members at more than 5,000 properties worldwide. By opting in through their mobile devices, guests can automatically connect to the hotel Wi-Fi upon arrival, eliminating the need for separate login codes or passwords. This feature is designed to not only save time but also enhances the user experience for guests.

IHG plans to continue enhancing its mobile app with new features such as virtual 360° tours of select Hotel Indigo properties. The company also plans to allow guests to share Wishlists with friends and family, further enriching the travel booking experience.

IHG’s partnership with Apple, Amadeus, PPDS, Groups360, and other leading technology solution providers has been key to implementing these next-generation cloud solutions. The company has also invested in rebuilding each hotel’s website, with over 80 percent of IHG hotels already having a new website. Further investment included standardizing the definition of room types globally. IHG’s continuous investment in technology platforms has not only resulted in increased revenue but also solidified IHG’s position as a global leader in hotel technology while paving the way for a more personalized, seamless, and engaging guest experience.

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The chargers will be Tesla Universal Wall Connectors, designed to charge any North American electric vehicle, not just Tesla models. Hilton has been installing EV chargers since 2015, but these have only been compatible with specific vehicle models. The new chargers will be installed starting next year, with locations yet to be determined.

The chargers are expected to be used primarily by hotel guests overnight, but some properties may allow non-guests to use them if available. Charging prices will be set by Tesla and will be in line with other Tesla chargers in the area. Users will need to download the Tesla app to reserve, pay, and charge.

The move comes in response to the growing demand for EVs, with over 4 million sold in the US to date. Hilton’s website has seen a significant increase in stays booked using the EV charger filter in its search tool. Currently, only about one in four hotels offers EV charging, according to a survey of 17,000 properties.

The issue of demand management is one that hotels will need to address, as some guests may choose a hotel based on the availability of an EV charger, only to find it already in use. The availability of EV chargers is still limited in traveler accommodations, with a 2020 survey by the American Hotel and Lodging Association finding that only 26.6% of over 17,000 hotels surveyed had EV charging stations on their properties.

However, this is changing rapidly, and Hilton’s announcement of its expanded agreement with Tesla signals a significant shift. From early 2024, up to 20,000 Tesla Universal Wall Connectors are set to be installed at 2,000 hotels in the US, Canada, and Mexico, making Hilton’s planned EV charging network the largest of any hospitality company.

Hilton’s commitment to meeting the changing needs of its guests is evident in this move, as is its commitment to sustainability. The company’s Travel with Purpose platform is aimed at creating a positive impact for both people and the planet, and this initiative is one of many that provide travelers who prioritize sustainability with more convenient options to help reduce the environmental impact of travel.

The demand for EV chargers is growing among travelers, as evidenced by the increase in searches for hotels with charging capability on Hilton’s website. In 2023, the website’s EV charging search attribute had the fastest volume of growth to date, jumping from fourth to second highest in converting searches to stays.

Hilton’s geographic footprint of hotels alongside roadways and in key urban destinations across North America makes it uniquely suited to provide charging access at scale for travelers on long-haul trips. Hilton’s commitment to installing EV chargers at its properties is a notable step towards meeting the changing needs of its guests and promoting sustainability in the hospitality industry. The move is expected to have a positive impact on the EV market and the wider push towards sustainable travel.

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The 3D-mapping technology combines storytelling, visual and audio effects, and technical precision to transform the 4,300-square-foot ballroom into any setting. This allows guests to embark on a captivating journey, similar to L’Atelier des Lumiéres in Paris.

Rick Ueno, General Manager of W South Beach, highlighted the transformative potential of the new space in a press statement. He noted that the hotel has been the social center of major cultural events in Miami, such as Art Basel and Miami Swim Week, for a decade. The renovation aims to transform the way events and meetings are conducted on the beach.

The built-in projection system requires only light and is fully customizable with pre-set color scenes. It also offers a digital library of stills and video displays suitable for various events, including weddings, parties, meetings, and corporate gatherings.

The ballroom space, which can accommodate up to 250 people, can be divided into two spaces for a more intimate setting. It features customizable LED lighting built into 12 ceiling coves and six wall arches, creating an energy-efficient system that bypasses traditional venue-specific limitations to make the projection mapping come to life.

The space also includes four presentation projectors built into the ceiling, 24 built-in microphones affixed to the ceiling for speech reinforcement and recording, and 32 audio speakers offering a discrete design and high performance. Each of the 52 pin spots has an adjustable 6’ radius beam that is easily controlled and programmed to provide an elevated performance for the projection mapping.

In addition to the ballroom, W South Beach offers three renovated studios that can each hold up to 60 people. These studios are equipped with 75” LCD monitors, wireless internet and HDMI connectivity, and dimmable soft white LED and recess lighting. The studios can be combined into one larger space as needed.

W South Beach, which opened in 2009, has established itself as a celebrity magnet and a second home to discerning travelers from around the world. In November 2020, a $30 million renovation infused its 357 guest suites and Away Spa with a sense of calm that feels in-tune with Miami’s evolution. The hotel’s two iconic swimming pools, WET and Mini WET, were refinished with the renovation, along with refreshed poolside cabanas.

The hotel offers nearly 15,000 square feet of dynamic indoor and outdoor venues, making it an inspired choice for events and conferences. The meeting spaces are equipped with state-of-the-art AV equipment and services. The hotel’s 400 rooms, the largest guest rooms in South Beach, each offer balconies and expansive ocean views. The recent renovation gave the rooms a brighter feel with beach house-style millwork, natural oaks, neutral textures, and a beige color palette with accents of soft corals and shaded teals. High-tech elements, like circadian lighting with three preset mood modes and under bed lights, add a futuristic touch.

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