Cendyn’s new value proposition presents a powerful collection of integrated solutions, enabling hoteliers to find new guests, book more direct, and grow revenue.​ Representing key parts of its product portfolio, Cendyn’s new consolidated Revenue Growth Package – powered by artificial intelligence (AI) – is designed to unlock a hotel’s full revenue potential across the digital landscape.

Establishing a robust online presence is paramount for hoteliers as social media and search channels play a critical role in effectively sourcing direct bookings to grow revenue. With 90%* of searches for hotels conducted on Google, Cendyn’s Revenue Growth Package prominently ranks hotels through metasearch and paid search strategies, utilizing competitive pricing that resonates with a hotel’s target audience.​ Coupled with Cendyn CRM, hoteliers can deploy personalized marketing, offering guests bespoke experiences and targeted social media and multi-channel ad campaigns.

Direct bookings offer huge revenue opportunities for hotels without third party commission costs. Last year, direct-online bookings^ reached an all-time high, however, OTAs still managed to regain market share* since 2021 claiming back 20% of bookings from hotels.

Alongside the brand revamp, Cendyn has reinforced its technology, services, and account management teams to support the company’s market development plans for further expansion and market penetration. The company’s headcount has seen double-digit growth in the past year, particularly in its key growth regions of EMEA and APAC. Cendyn now employs over 750 people across the globe, covering the USA, France, UK, Spain, Germany, Singapore, India, and Australia serving over 32,000 hotel customers in more than 150 countries.

“Cendyn has massively evolved over the past couple of years, taking time to develop a fully integrated platform following the acquisition of a number of key technology partners,” said Jack Blaha, CEO, Cendyn. “Our new visual identity captures the momentum and growth which hotels can achieve through our extensive range of products and services. It’s important that every guest interaction provides an opportunity to nurture relationships as well as maximize profit. Our integrated technology underpins these relationships to help hoteliers make sense of digital marketing and create deeper human connections for continual success.”

Cendyn’s integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spend makes the most impact and converts more profitable revenue.​

“We’re enabling hotels to leverage all their data,” said Blaha. “By using AI to create audiences, identifying and communicating with people who should be your customers, hotels are able to allocate marketing budgets in a more targeted manner, spending it where it makes the most difference and converts the most profitable revenue.”

Available now, Cendyn’s Revenue Growth Package provides hoteliers with all the functionality required to drive growth for their business across the digital landscape, maximizing profits across every guest interaction and touchpoint and engendering a deeper customer lifetime value.

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Record-Breaking Growth

Over 2023 GoAudits has seen accelerated company growth, with over 1000 global businesses using its solutions daily. Its customer list boasts several Fortune-500 companies spanning a broad range of verticals, with a strong focus on hospitality and food & beverage. With significant investments in staff and product innovation, GoAudits has solidified its reputation for delivering superior auditing and inspection solutions. 

100 Million Checks Milestone

GoAudits celebrated a pivotal milestone with the successful performance of 100 million checks using its software across thousands of customer locations worldwide. This achievement highlights the efficiency and scalability of GoAudits’ solutions, and the value they bring to businesses seeking operational excellence.

Product Innovation

With a focus on continued improvement and innovation, in 2023 GoAudits launched a state-of-the-art mobile app, leveraging the latest technologies to enable seamless audits and inspections on-the-go. Available in six languages, the new app caters to a diverse international clientele, ensuring a more inclusive user experience. 

Global Reach and Strategic Expansion in the Middle East

The impact of GoAudits’ solutions has expanded to over 72 countries, demonstrating the global appeal and effectiveness of its software. In response to a growing customer base in the Middle East, in 2024 GoAudits is opening a new office in Dubai, in addition to existing offices in the US, UK and India. This strategic move enhances GoAudits’ ability to provide localized support and services in the region, marking a significant step in its global expansion strategy. 

“Reflecting on our journey and achievements in 2023, it’s evident that hospitality businesses continue looking for solutions to resolve challenges around manual work, inefficiencies and siloed data,” said Ram Bukka, CEO of GoAudits. “This trend, which gained momentum during the pandemic, shows no signs of slowing down. In particular, there is still a lot to be done in order to better connect frontline workers and management. At GoAudits, we’re excited to be at the forefront of this transformation, ensuring our clients stay ahead in this rapidly evolving digital landscape.”

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Sean Fitzpatrick, CEO of Lighthouse says: “HotelTechReport provides the most transparent, customer feedback-led information on which people in industry can base their decisions. Hoteliers appreciate being able to share their views with each other in an open, no-holds-barred forum with their peers. HTR offers this and has been a real and positive disruptor in creating a new, industry-specific portal to showcase unbiased views on hotel tech. Its awards showcase the best of these reviews, and hoteliers trust them.”

Sankar Narayan, CEO at SiteMinder says: “We at SiteMinder believe strongly in the essence of openness; it is what underpins the very core of what we stand for, and the HotelTechAwards, through the program’s data-driven and transparent process, aligns firmly with this value.”

136 products qualified for the competition from a pool of 2,631 companies across the industry listed on HotelTechReport.

“We originally created the HotelTechAwards as a democratized way to help our fellow hoteliers quickly determine best of breed vendors based on data they can trust and the scope of the competition this year is a testament to how far the industry has come in the last decade.  The HotelTechAwards rating process is simple, transparent, and unbiased–judging is based on time tested ranking factors, publicly available data, and crowdsourced insights from verified hoteliers who have hands-on experience with each product.”

Overall Hotelier’s Choice Award Winners for 2024 included:

1. SiteMinder

2. Canary

3. Cloudbeds

4. Lighthouse

5. Asksuite

6. Duve

7. Mews

8. Duetto

9. Profitroom

10. RateGain

The most popular product category winners were (view the best hotel tech apps of 2024):

1. Hotel Management Software (Cloudbeds)

2. Property Management System (Mews)

3. Channel Manager (SiteMinder)

4. Guest Messaging Software (Canary)

5. Contactless Check-in (Canary)

6. Revenue Management System (Duetto)

7. Upselling Software (Oaky)

8. Rate Shoppers (Lighthouse)

9. Hotel CRM (Profitroom)

10. Hotel Guest Apps (Duve)

Additionally, the following companies ranked within the top 10 for Best Places to Work in Hotel Tech:

1. Asksuite

2. Canary

3. RoomPriceGenie

4. Cloudbeds

5. WebRezPro

6. Oaky

7. Mews

8. Duetto

9. Actabl

10. Flexkeeping

The HotelTechAwards are often referred to as “the Grammys of Hotel Tech” and winners were selected from the top technology products around the world. The HotelTechAwards are the industry’s only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by a global community of thousands of verified hotel technology users across more than 127 countries.

View the complete lists for 2024 HotelTechAwards and read more about HotelTechReport’s scoring methodology.

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This collaboration marks a significant milestone for both companies, bringing together Cloudbeds’ award-winning hospitality platform and Amadeus iHotelier’s cutting-edge technology to enhance distribution capabilities for hotels worldwide.

Key highlights of the partnership include:

• Seamless Integration: The integration of Cloudbeds’ robust property management system (PMS) with Amadeus iHotelier’s state-of-the-art central reservation system (CRS) will provide hoteliers with a seamless and efficient solution to manage reservations, streamline operations, and maximize revenue.
• Enhanced Distribution Channels: The partnership will expand the reach of hotels by leveraging Amadeus’ extensive global distribution network, allowing properties using Cloudbeds to connect with a broader audience and attract more bookings.

Adam Harris, CEO of Cloudbeds, said, “Our mission has always been to empower hoteliers with seamless solutions designed to drive more revenue and better guest experiences. This partnership with Amadeus iHotelier brings unparalleled value to our customers to help them succeed in today’s competitive market.”

Javier Campo, VP of Partnerships, said, “We are thrilled to announce our partnership with Cloudbeds to elevate the hotelier’s experience. Our seamless integration between Cloudbeds and Amadeus iHotelier will add value to the customer’s process in managing and processing bookings. Our shared commitment to excellence makes us excited about the journey ahead.”

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By bringing the integration with Oaky to life, Shiji expands its ecosystem of state-of-the-art hotel tech solutions, adding Oaky as the inaugural upsell software within its ecosystem. Now, Shiji Enterprise Platform (PMS) customers are one step away from unleashing upsell revenue potential through the automated, personalized and scalable upselling that Oaky provides. 

Shiji Enterprise Platform sets itself apart with its API-first approach, catering to the evolving needs of contemporary hoteliers. Tailored for enterprises and large hotel chains, it places a strong emphasis on scalability, the guest experience and the ability to integrate seamlessly with other cutting-edge hotel technologies.

Driven by a mutual passion for advancing the hospitality industry, this partnership is also a testament to Oaky’s commitment to bringing innovation and personalization to more hotels worldwide. It underscores the company’s focus on modern groups and hotel chains seeking tools to unlock incremental revenue streams while enhancing the guest experience. With its comprehensive tool suite that includes Pre-stay, Front Desk and In-stay Upsell modules, and multi-property capabilities, Oaky sets up hoteliers on the path to upselling success by equipping hotel teams with the easy-to-use tools to maximize upsell opportunities and incremental revenue throughout the entire customer journey.

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

“Collaborating with Oaky in this strategic partnership marks a key milestone for Shiji as we continue to evolve our API-first approach in the hospitality sector. By integrating Oaky’s upselling software into our ecosystem, we empower our customers to effortlessly tap into automated and personalized upselling, improving the guest experience while simultaneously optimising revenue potential,” says Brian Garvan, Director of Global Partnerships and Product Integration at Shiji.

Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the entire guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 7 years in a row and is trusted by hotels, groups and chains across the globe, including Hard Rock Hotels, Radisson Hotel Group and Minor Hotels.

“We’re excited about our partnership with Shiji and the integration we’re introducing to the market. We’re looking forward to empowering more hotels that use Shiji as their PMS to unlock the power of smart upselling. Especially in the light of ongoing inflation, now more than ever, hotels should concentrate on diversifying their revenue streams, and automated personalized upselling is a proven way to reach this goal,” says Clément Dénarié, Chief Revenue Officer at Oaky.

The integration has just been rolled out and is already available to the Shiji Enterprise Platform and Oaky customers globally. 

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“Hoteliers are telling us they are looking for newer ways to increase loyalty among guests and employees this year,” said Warren Dehan, Maestro President. “Mobile tools, such as check-in/out, digital room keys, digital concierge services, workflow automation, digital payments, and even robotics are positively impacting loyalty in many ways. That’s why at Maestro PMS, we are continually enhancing our solutions to remove friction along the guest journey and empower staff to act and be rewarded for jobs well done. From enhanced payment security and a fully rewritten AI-powered booking engine to an AI chat concierge and robotic process information, Maestro PMS is driving innovation and taking loyalty to new heights.”

Embedded Payments 

Digital payments are trending and transforming the way guests are engaging with services and settling transactions. As the hospitality industry migrates to a digital environment, embedded payment technology – or integrating payment processing capabilities directly into various devices or systems, such as the PMS, mobile apps, or self-service kiosks – will enable seamless and convenient payment experiences for guests. 

The benefits of embedded payments include:

• Eliminate third-party overhead and fees
• Simpler transaction workflow with modern payment terminals
• PCI compliance tool with Data Breach Protection included
• Access Payments Dashboard inside Maestro
• Daily emailed Reconciliation Reports
• Direct Support from Maestro (single vendor support)

“Maestro will be introducing an embedded payments solution in Q2 that simplifies implementation, takes Maestro out of payment card industry (PCI) compliance scope, and moves payments support directly to the Maestro team,” Dehan said. “We believe this new solution will enable our clients to thrive in a competitive market landscape.”

AI-Powered Chatbots & Booking Engine

AI is poised to revolutionize the hotel booking engine process, offering enhanced personalization, efficiency, and customer satisfaction. Firstly, AI-powered algorithms can analyze vast amounts of data, including user preferences, booking history, and market trends, to provide tailored recommendations and customized experiences for guests. This level of personalization not only improves user satisfaction and loyalty, but it increases conversion rates and revenue for hotels.

AI algorithms can optimize pricing strategies dynamically based on factors such as demand fluctuations, competitor pricing, and historical data analysis, ensuring hotels maximize profitability while remaining competitive in the market. Furthermore, AI can facilitate predictive analytics to forecast demand patterns accurately, allowing hotels to allocate resources efficiently and optimize inventory management. This proactive approach minimizes the risk of overbooking or underutilization of rooms, ultimately improving revenue management and operational efficiency.

“Maestro PMS is developing an AI-driven chatbot that can can streamline the booking process by providing instant responses to inquiries, assisting with reservations, and addressing customer concerns in real-time, thus enhancing efficiency and reducing operational costs,” Dehan said. “We are also developing AI integration into the hotel booking engine process to elevate customer experiences, optimize operations, and drive revenue growth, positioning hotels for success in an increasingly competitive industry landscape.”

Overall, an AI-powered booking engine will revolutionize hotel transactions by offering personalized experiences, optimizing pricing strategies, streamlining operations, and enhancing customer service, ultimately driving revenue growth and competitive advantage in the travel industry. For example, the new version of the Maestro PMS booking engine can make suggestions on room selection or upsell amenities based on type of room, length of stay, and the types of amenities and experiences guests prefer. 

Mobile Housekeeping, Theme Gift Cards and More . . .

As part of its 2024 roadmap, Maestro PMS will also announce new mobile tools for housekeeping designed to improve the employee experience and boost loyalty in this labor-intensive department. Enhancements to its popular digital gift card program will also be revealed, including offering new “themed” options that enable hotels to customize gift card designs by holiday, promotion, or location. Selling gift cards, both on property and using Maestro’s online gift card feature, redeemable for hotel stays and amenities is a viable way to drive millions of dollars in untapped revenues without impacting service. 

Enhancement details will be discussed at Maestro’s Accelerate User Conference, to be held April 15 to 18 at the Omni King Edward Hotel in Toronto. Gold sponsors of the annual conference include integration partners Silverware (point of sale), PurpleCloud Technologies (team and service optimization), and Fetch (guest messaging and engagement). Maestro PMS users can register for the event by clicking here.

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Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, the HotelREZ Hotels & Resorts portfolio grew more than 20% in 2023.

Furthermore, HotelREZ Hotels & Resorts’ reach has expanded to new markets including Australia, South Africa and UAE – making it the 15th largest hotel company worldwide.

With new customers including The Social Hub, World Hospitality Solutions, Countrywide Hotels, Ethiopian Airlines Group, Danat Hotels & Resorts and Roomzzz Aparthotels, the consultancy services and technology business has been enjoying huge success as hoteliers and accommodation providers look to diversify their distribution mix and simultaneously reduce their cost of sales. As a result, the British company has expanded its team in the UK and Europe.

Through a multichannel approach, HotelREZ Hotels & Resorts has enabled its hotel clients to increase reservations through the booking engine by 31%*, while driving valuable business through the GDS (+44%*) and Direct Connects (+50%*).

In addition, two renowned soft brands part of the HotelREZ family have experienced gains, Best Loved Hotels®, a collection of unique global individual properties, achieving 11% uptick in sales and World Rainbow Hotels®, the world’s only GDS enabled LGBTQ+ global hotel consortia, increasing reservations by 22%.

“We’re ecstatic to see such phenomenal growth results, we’ve totally exceeded our expectations this past year,” said Daniel Simmons, Chief Commercial Officer, HotelREZ Hotels & Resorts. “Not only are hotels joining us to represent them with third party channels, but they’ve been adopting our Web Services products to drive more direct business – this is a real testament to the investment we’re making in our consultancy team twinned with our technology.”

In the past year, HotelREZ Hotels & Resorts has launched a number of new products as part of its Web Services portfolio including digital advertising for Paid Ads and Metasearch, website design, and a number of tools and widgets for its booking engine to boost conversion.

“Independent hotels and accommodation providers recognise the value and benefits of working with an experienced team to better enable their sales and revenue performance,” said Mark Lewis, CEO, HotelREZ Hotels & Resorts. “It’s allowing them to focus on the hospitality experience and operations to service their guests without being distracted by the day-to-day need to source business. We live and breathe hotels to produce high-rated revenue from the most suitable target markets at an attractive cost of sale that allow our customers to truly thrive.”

On looking at how 2024 is expected to perform, Simmons commented: “We are seeing the domestic market remain strong, though strikes and weather will continue to have an impact on consumer booking decisions. For business travel, independent hotels are becoming more popular with agencies, especially aparthotels and pubs with rooms – two key accommodation sectors on the GDS. Furthermore, the GDS stands resilient and continues to grow especially with the increase in SME corporate clients.

Founded in 2004, HotelREZ Hotels & Resorts will soon be celebrating two decades in business with Mark Lewis at the helm.

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As the only event of its kind in the region, the Asian IR Expo provides a platform for suppliers to tap into new business opportunities in Asia. It offers direct access to the latest market trends and insights for the Integrated Resorts (IR) industry in Asia, providing a competitive edge through targeted connections.

The expo offers a unique opportunity for brands to showcase their offerings to decision-makers in the Integrated Resorts industry. By exhibiting at the Asian IR Expo, companies gain access to a dedicated business platform for the integrated resort industry in Asia.

The event is held in conjunction with G2E Asia, now in its 15th edition in Macau. This annual event attracts more than 90 percent of the region’s top leaders and decision-makers in the industry, providing exhibitors with unparalleled access to key industry figures.

The Asian IR Expo also provides opportunities for companies to explore new business avenues. With the integrated resorts market in Asia experiencing significant growth, numerous expansions, upgrades, and renovations are currently underway. Decision-makers from these projects will be seeking innovative products and cutting-edge solutions at the event.

In addition to showcasing products and services, the Asian IR Expo offers opportunities for attendees to gain inspiration and insights from industry leaders and experts. The event features sessions on the latest industry trends, art and entertainment, and the diversified developments of integrated resorts, providing a comprehensive overview of the industry’s current landscape.

Booth reservations are now open for interested exhibitors looking to showcase innovation at the forefront of the industry. Click here or inquiries, booth reservations, and further information, or contact Ms. Shermen Ho at shermen.ho@rxglobal.com.

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Securing a global top three ranking by Hotel Tech Report in the 2024 HotelTechAwards, as well as three coveted awards, Profitroom stood out as a leading tech brand within the hospitality sector. This recognition highlights Profitroom’s success in providing solutions, boosting direct bookings, and simplifying complex processes for hotels in the UK and around the world.

Renowned in the hospitality sector, the esteemed HotelTechAwards attract entries from over 2,500 hotels annually and garners an impressive 50,000 number of verified reviews to celebrate the best and most innovative technologies within the hotel industry.

In a highly competitive field, Profitroom secured gold, winning the category of Best Hotel CRM & Email Marketing. Their fully integrated email marketing platform attracts and retains guests effectively and effortlessly, supported by  their marketing automation tool that covers the entire guest journey, from the first enquiry email to regular updates on the booking.

In the Booking Engine category, Profitroom earned silver, reflecting its sustained excellence and innovation. Central to this is Profitroom’s Booking Engine 360 which is reshaping the future of hotel bookings. The user-friendly platform adapts to each user’s unique needs, enhancing revenue strategies and guest experiences.

In the website design category, Profitroom took home an aspirational silver for the way it’s  redefining the guest booking journey, prioritising conversions through a user-friendly and easy to navigate interface. Their fully responsive sites, equipped with smart features and integrated with Booking Engine 360 help boost direct bookings while meeting guests high expectations.

Marcin Dragan, Profitroom Founder expresses profound pride in the company’s success in the Hotel Tech Awards, stating, “This significant achievement not only reaffirms that the technology we create for the hospitality industry is of the highest calibre but also serves as a powerful motivator for us to continually enhance and innovate. The recognition from the Hotel Tech Awards is a testament to our commitment to delivering best-in-class solutions to hoteliers globally.”

He continues, “Beyond the accolades, our success in the Hotel Tech Awards fuels our motivation to push boundaries and elevate our tools to new heights. We understand the critical role technology plays in driving direct bookings and simplifying complex processes for hotels. This triumph inspires us to invest further in research and development, ensuring that our solutions remain at the forefront of innovation, consistently exceeding industry standards.”

Furthermore, Profitroom technology secured a spot in the Top 10 People’s Choice ranking, highlighting the most significant hotel technology companies among 2,500+ contenders. This recognition reinforces the excellent relationship it has fostered with its user community, solidifying its position as a favourite in the industry.

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Ireckonu’s revamped logo, drawing inspiration from modern design principles, symbolizes  the brand as the single source of truth – consolidating and centralizing data from connected  systems, offering a unified, data-driven approach to hospitality success and unparalleled clarity for decision-making excellence. 

The rebrand is a testament to Ireckonu’s mission to simplify complex tech landscapes,  integrations, and data, making them accessible and powerful for hotels globally. This evolution cements Ireckonu as a beacon of innovation in the hospitality tech landscape. 

Essential products of the brand: 

CORE Middleware: 

Ireckonu’s Middleware excels at cleaning, consolidating, and centralizing data, serving as the  vital bridge between on-premises and above-property systems. It ensures seamless  integration, data accuracy, and real-time issue management. 

IKNOWU CDP: 

Ireckonu’s CDP empowers hotels to access guest data from all integrated systems, offering a  precise view of guest preferences and behaviors. With machine learning, it enhances guest  data, removes duplicate profiles, and creates a reliable backbone for all your marketing  endeavors, delivering tailored and unforgettable experiences.

AI & ML-Driven Features: 

Amplify capabilities with Ireckonu’s extensive suite of features, including Loyalty RFM+  calculations, Messaging, Churn Management, Next Best Offer, and more – all built upon its Middleware and CDP. 

Founded in 2014, Ireckonu is a leading Dutch company revolutionizing the hospitality  industry through innovative digital solutions. With a global team of over 60 professionals,  Ireckonu specializes in cutting-edge Software as a Service (SaaS) products and services.  Seamlessly integrating Middleware expertise with a state-of-the-art Customer Data Platform,  Ireckonu empowers hotels with a unified, data-driven approach, trusted by renowned  brands such as Okura, CitizenM, Hard Rock Hotels, and more. Ireckonu stands at the  forefront of shaping the future of hospitality.

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